Just like in our Global Top 50 chart, the U.S. Top 50 was greatly affected by the changes YouTube made to its view counting methodologies. The decision to bring more liberal accounting to Shorts has...

For the first time ever, a YouTube channel has gotten more than two billion views in a single week. Here's the extra special part: Two different channels managed to surpass that milestone over the same...

With a quiet update, YouTube seems to have adjusted its rules regarding hateful content. The platform's hate speech policy has been changed to remove words like "gender identity" within the list of protected groups. According to User Mag,...

The latest updates on YouTube include a handful of new features for Shorts. Most notably, the vertical video format is getting an enhanced editing suite that will help it serve as a viable alternative to ByteDance's CapCut app. To reveal...

How much return on investment has Google earned from its 2006 acquisition of YouTube? According to a recent estimate, the video site's value may have increased 500 times over since then. Prominent Wall Street firm MoffettNathanson has...

The U.S. Top 50 can be divided into two groups: There's MrBeast, and everyone else. The second most-watched U.S.-based YouTube channel over the final week of March was FuFu Squishy, which hauled in 468.1 million weekly views....

The Tubefilter Global Top 50 is back with another billion-view channel at the top of the heap. By hauling in more than 1.3 billion views during the final seven-day measurement period of March, South Korean hub KIMPRO continued its dominance...

There’s a lot of AI slop on YouTube these days. YouTube knows that–and, after all its messaging about how AI is the future of seamlessly blending human creativity with machine productivity, doesn’t seem keen to...

Two things are happening on YouTube right now. One, it really, really wants people to stop using ad blockers so it (and its creators) can keep getting those sweet, sweet ad dollars. And two, it...

YouTube wants its creators to engage with their subscribers via push notifications, but that tool can be counterproductive if the messages sent through it feel spammy. To strike the right balance for its notifications, YouTube is...

YouTube is going back to the Upfronts. For the fourth year in a row, it’s hosting its annual advertiser-bait event, Brandcast, during the TV-focused spring Upfronts. It used to, like most digital platforms, present to...

YouTube is back on top of the TV world, and senior citizens are a big reason why. The latest edition of Nielsen's The Gauge report found that YouTube accounted for 11.6% of TV usage in February, with traffic from...