The rise of generative AI has made deepfakes easier to create than ever. People like celebrities and content creators, who have countless hours of video footage of themselves online that can now be scraped and...

The #1 channel in the U.S. Top 50 enjoyed a strong week to increase its already-considerable advantage. The hub in question belongs to MrBeast, who boosted his traffic by 53% week-over-week, reaching a total of 861.2 million weekly...

With three weeks left in the 2024 calendar year, some of YouTube's biggest channels are closing in on some round-number milestones. T-Series (#1 in the Global Top 50) has pushed its subscriber count past 280 million, Vietnamese...

In this week's U.S. Top 50, MrBeast challenged for the #1 spot by raising his viewership by 18% week-over-week. But the reigning #1 channel, Toys and Colors, rode a 23% week-over-week bump of its own as it retained...

Last week, I suggested that T-Series could reach another major milestone by getting more than a billion YouTube views in a single week. Instead, the Indian record label saw its viewership go down by about 7%, though...

This week, viewership is down across the board in the U.S. Top 50. Four of the top five channels in the ranking got fewer viewers this week than they did during the previous seven-day period....

One billion views in a single week is a rare occurrence on YouTube, but T-Series could get there as early as next week. The Indian record label was already #1 in our Global Top 50, and...

These days, the idea of filming a video on your phone and posting it to YouTube is banal. Forgettable. But back in 2009, it was a Star Trek-level push into the future. That year, Apple...

Netflix lately seems keener than ever to compete with YouTube—and it just snapped up a deal with one of the platform’s biggest content groups. The Sidemen have signed the second U.K.-based season of their Big...

The number of channels in the Top 50 that predominantly release YouTube Shorts (which we're counting as at least seven of the channel's last 10 are Shorts) is on the rise. Last week it was...

To make the top ten in our weekly rundown of the most-watched YouTube channels, a channel must fit into one of three categories: Children's entertainment, East Asian short-form comedy, or T-Series. The Indian record label continues...

The number of channels in the Top 50 that predominantly release YouTube Shorts (which we're counting as at least seven of the channel's last 10 are Shorts) is on the rise. Last week it was...