These days, the idea of filming a video on your phone and posting it to YouTube is banal. Forgettable. But back in 2009, it was a Star Trek-level push into the future. That year, Apple...

Netflix lately seems keener than ever to compete with YouTube—and it just snapped up a deal with one of the platform’s biggest content groups. The Sidemen have signed the second U.K.-based season of their Big...

The number of channels in the Top 50 that predominantly release YouTube Shorts (which we're counting as at least seven of the channel's last 10 are Shorts) is on the rise. Last week it was...

To make the top ten in our weekly rundown of the most-watched YouTube channels, a channel must fit into one of three categories: Children's entertainment, East Asian short-form comedy, or T-Series. The Indian record label continues...

The number of channels in the Top 50 that predominantly release YouTube Shorts (which we're counting as at least seven of the channel's last 10 are Shorts) is on the rise. Last week it was...

If you don't get at least 227 million views per week, don't think about claiming a spot in this week's Global Top 50. That was the minimum benchmark for entrance into our ranking of the...

Google Search traffic is the single biggest source of revenue for YouTube parent Alphabet–and, for the first time in over a decade, it looks like Google’s share of the search market is about to drop...

Rumble wasn’t the only digital platform to see a major spike in viewership on Election Day. YouTube generated 72 million hours of watch time with Voting Day coverage–and, like on cable TV, Fox News was...

Over on TikTok, more and more creators are choosing to make content about brands that sell products in the platform’s digital Shop, hoping for a slice of affiliate marketing earnings. YouTube doesn’t have an ecommerce...

For the second week in a row, the top five channels in the U.S. Top 50 are the same quintet from the previous week, with only slight changes to their running order. Despite that uniformity,...

If you don't get at least 227 million views per week, don't think about claiming a spot in this week's Global Top 50. That was the minimum benchmark for entrance into our ranking of the...

YouTube is dominating the streaming space, capturing more of viewers’ time than any other service. Nielsen classes it as a streaming service, pitting it against offerings like Netflix, Disney+, and Max—and, over the summer, it...