YouTubers make money from many different ways that are based on their YouTube careers. The most popular ways are by ads in their videos, merchandise, sponsorships, conventions, and brand collaborations which all result in the YouTubers earning a lot of money.
YouTubers mainly use adverts in their videos by Google Adsense for different companies or brands which help them earn money. These YouTubers have choices about where the ad can pop up or be shown in their video. For example, some ads can appear as a small bar at the bottom of the video, side of the video, ads before the video and ads that pop up during the video. Each time a viewer sees or clicks upon one of these advertisements from a company or brand, the YouTuber earns money. One of the main ad programs is Adsense, which allows YouTubers to put ads into their videos resulting in them receiving money for promoting companies.
Besides Google Adsense there are 4 more clever ways YouTubers make money online:
1) Merchandise
Selling merchandise is another popular way that YouTubers receive income. Their fans love buying merchandise created by the YouTuber because it allows them to represent their love for that particular YouTuber. Some types of merchandise include shirts, hats, shoes, posters, mugs, bags, electronics and many more.
2) Conventions
Another way YouTubers make money is by hosting or attending YouTube conventions. These conventions attract their fans because they want to be able to see their favorite YouTuber in real life. In some instances, YouTubers host meet and greets at these conventions which excite fans and encourage them to go to the convention. YouTubers gain a large amount of money from ticket sales, merchandise sales, and meet and greet sales from hosting or attending YouTube conventions.
3) Sponsorships
By working with sponsors, YouTubers also gain money by promoting a companies product. This is one of the easiest ways YouTubers can make money since YouTubers can promote a product or company by quickly mentioning it in their video, a tweet on Twitter, Snapchat, an Instagram post and others. Occasionally the sponsor will provide the YouTuber with a link to track how many of their fans went onto the website or bought their product after the YouTuber promoted it. Sometimes they will also get a portion of the earnings or just be paid by the sponsor for the YouTuber promoting them.
4) Brand Collaborations
Lastly, YouTubers gain money from collaborating with brands or companies. These brands may create a special line with the popular YouTuber which will gain them customers. Also, YouTubers gain profit from the purchases from their fans bought from company or brand. These brands may create new merchandise dedicated to the YouTuber and the products may be influenced by the YouTuber which their subscribers love.